hnw-marketing
One of the most common frustrations I hear from business executives leveraging paid advertising to reach UHNWIs is uncertainty about whether their activities are actually working. It’s often challenging to attribute incoming inquiries directly to paid campaigns. This stems, in part, from the nature of UHNWIs as a highly
advertising
The phasing out of third-party cookies marks a transformative moment in digital marketing. For luxury brands targeting High-Net-Worth Individuals (HNWIs) and Ultra-High-Net-Worth Individuals (UHNWIs), this shift brings both challenges and opportunities. With privacy regulations tightening and consumer expectations for discretion rising, luxury businesses must adapt their strategies to maintain relevance