If you run a small B2B or luxury service business — whether you're in architecture, interiors, consulting, wealth advisory, or professional services — your best opportunities usually don’t come from someone searching online. They come from people who already know you, or who’ve heard about you from someone
Understanding the nuances of marketing to High-Net-Worth Individuals (HNWIs), Very-High-Net-Worth Individuals (VHNWIs), and Ultra-High-Net-Worth Individuals (UHNWIs) is essential for businesses targeting affluent markets. Each category represents a different level of wealth and demands tailored approaches and resource commitments to engage effectively. Note the while these broad strategies are helpful in
One of the most common frustrations I hear from business executives leveraging paid advertising to reach UHNWIs is uncertainty about whether their activities are actually working. It’s often challenging to attribute incoming inquiries directly to paid campaigns. This stems, in part, from the nature of UHNWIs as a highly
The phasing out of third-party cookies marks a transformative moment in digital marketing. For luxury brands targeting High-Net-Worth Individuals (HNWIs) and Ultra-High-Net-Worth Individuals (UHNWIs), this shift brings both challenges and opportunities. With privacy regulations tightening and consumer expectations for discretion rising, luxury businesses must adapt their strategies to maintain relevance
Step 1: Understand Your Audience Before you create any content, take the time to deeply understand your audience. Affluent individuals are diverse, and their needs and motivations vary. * Segment Your Audience: Identify key groups such as entrepreneurs, family office managers, or property investors. Tools like LinkedIn Insights or Google Analytics
TL;DR: AI enables British luxury brands to refine their paid and organic digital strategies by enhancing targeting, personalisation, and engagement. With affordable tools, even boutique firms can reach and resonate with HNWIs, VHNWIs, and UHNWIs while preserving the exclusivity luxury demands. Maximising Reach with AI 1. Smarter Targeting AI
Key Insights for CMOs Targeting HNW, VHNW, and UHNW Clients The Knight Frank Wealth Report 2024 offers a treasure trove of insights for CMOs seeking to connect with High-Net-Worth (HNW), Very-High-Net-Worth (VHNW), and Ultra-High-Net-Worth (UHNW) clients. This year's findings highlight emerging opportunities, shifting priorities, and the evolving preferences